The photo and video activation industry is evolving faster than ever. Just a few years ago, static photos with props and a green screen sunset were enough – today, visitors expect a complete multimedia experience. We’ve moved from classic photo booths to AI-enhanced experiences, robotic arm filming, eye-catching video content, and personalized visitor journeys. All with near-instant results that satisfy – and often exceed – expectations.

Technology has played its part, but the shift in human behavior has been just as decisive. People want to be part of the story, to co-create it, share it instantly with others, and receive recognition from their peers. In this context, photo and video activations have become tools for building brands, creating impressions, and collecting valuable data.

At the Artu creative laboratory, we don’t just follow these trends – we help shape them. By investing in our own development, collaborating with clients at home and abroad, and applying a strong sense of design, we create solutions that are not only effective but also aesthetically refined, always with the goal of pushing boundaries. As a leading company in our field, we are introducing new technologies such as generative AI, computer vision, and more.

Key trends for 2025 include:

• Artificial Intelligence: AI enables the generation of unique content based on the user’s face, expression, or context.
• Robotic arms (glambots): used for spectacular video shots where precise camera movement, lighting, and synchronization deliver cinematic results.
• Aesthetics and visual refinement: Photo and video activations are no longer circus stages with funny props and Santa hats. Users expect a polished, aesthetic experience. Visual appeal is a key element for content sharing on social media. Activations increasingly resemble professional mini studios, where every frame is carefully considered and aligned with the event’s or brand’s visual identity.
• Automation: Stand-alone stations without the need for operators enable scalability, faster setup, and reduced logistics.
• Personalized products and content: Visitors increasingly expect experiences tailored to them – from printed cards with their names to inclusion in video and graphic content that becomes part of the brand’s story.

This is the present – and at Artu, we are actively shaping it.

While many tools are now available to a wider audience, making it possible for anyone to achieve a basic level of execution, the difference between average and outstanding activations is enormous. Truly standout experiences require deep understanding of technology, user behavior patterns, and production principles – above all, they require in-house development. And that is our advantage. At the Artu creative laboratory, we have the knowledge, the tools, and the team to design and deliver the most demanding and imaginative activations.