Spinning Ball
For the SOF 2023 festival, we created a playful and eye-catching video activation for Telemach, a proud sponsor of basketball, using the Vertigo 360 device. Above the filming platform, we hung a basketball on a thin string; visitors spun it on their finger, creating a striking optical illusion. A 360° camera captured dynamic moves, confident poses, and the joy of the moment.
Concept design of the activation with the spinning ball illusion | Setup of the Vertigo 360° shooting platform and mechanical ball system | Shoot coordination and participant posing assistance | Automated editing
Our impact
With a simple yet visually powerful trick, we created an experience participants were eager to share on social media, carrying it into the digital world. The activation strengthened Telemach’s connection to basketball and proved the brand knows how to communicate playfully beyond the court.
(A little less) serious stats
3
days
1
ball
0
baskets
CLIENT
Telemach
YEAR
2021
TECHNOLOGIES
Vertigo 360°, custom set design, automated editing, video transfer via QR code