Warmest wishes from an ATM
A unique greeting to the new bank in town – with just the right dose of warmth and creativity.
Our contribution
Based on 3D scans of real ATMs, we created a realistic ATM casing with an even more realistic user interface and receipt output. Authenticity was crucial: with its look, interactive interface, and printed receipt, the device delivered a complete user experience.
The result
The ATM, which offered employees at OTP Bank (and other passers-by) not euros but a heartfelt welcome, drew crowds throughout the campaign, and the rival bank graciously embraced the gesture. The Internavti agency received several prestigious awards for the campaign.
(A little less) serious statistics
1
welcome ATM
2
banks
56
wishes per hour