The "coolest" selfies—straight from the fridge.
We turned a Gorenje retro fridge into a one-of-a-kind photo spot. With a carefully integrated camera module and a 167-degree lens, we created a fresh perspective that wows crowds at trade fairs and sporting events across Europe. The result? A unique inside-the-fridge photo, ready for instant printing and digital sharing. Fridgie has become a viral attraction that, with its "cool charm", never fails to grab attention.
Development of a custom-built camera module integrated into the fridge interior | Setup of a system for instant printing and pickup of digital photos | Design of the visual experience (props, branding) | Technical execution and coordination of the activation across multiple locations
Our achievement
Since 2018, Fridgie has been delighting visitors at various events, such as the EHF Championship in Zagreb, Final4 in Cologne, and the IFA trade fair in Berlin. It has become one of our most popular and recognizable activations. With its simplicity, creativity, and "cool" wit, it has etched itself into the photographic memory of thousands of visitors.
(Slightly less) serious stats
1
retro fridge 167-degree lens
0
broken eggs
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$Statistika_3_besedilo
CLIENT
Gorenje"
YEAR OF IMPLEMENTATION
2018
TECHNOLOGIES
Custom camera module, instant printing, props, terminal for picking up digital photos, lead capture