On-site activation of the Gorenje brand at the European Handball Championship in Austria/Norway/Sweden.
For Gorenje, we designed an on-site activation for the European Handball Championship with an engaging prize draw, in which we gave away several tickets and drew the winners, and we played the best fan videos on the big screens from the quarterfinals through the final at the Globen arena in Stockholm.
We provided a comprehensive strategy, visualization, and production for the activation. We equipped Gorenje's promotional area with an instant video capture and processing system, two LED screens, and a terminal for sharing clips. We provided automated production of spots for the arena screens.
Our achievement
Every visitor could record their own fan spot, take part in the prize draw, email the clip to themselves, and share it on social media. Audiences in the arenas also enjoyed the best fan clips.
(A little less) serious statistics
3
COUNTRIES AND CITIES
5208
KILOMETERS BY LAND AND AIR
0
FANS WITHOUT FAN GEAR
CLIENT
Gorenje
YEAR OF IMPLEMENTATION
2020
TECHNOLOGIES
Vidster, ArtFX, sharing via email