Interactive prize activation of the Gorenje Classico oven at IFA 2019 in Berlin.
We designed a one-of-a-kind tactile experience with a deconstructed Gorenje Classico oven, where visitors could access a handy prize inside only by entering the correct combination code. While searching for the winning combination with two knobs, they got to know the product and how it works up close.
Our results
With a cleverly designed activation that turned the oven into a vault, we stirred the competitive spirit and interest in the product among visitors to Gorenje's booth, people who might otherwise have walked right past it. A personal experience far outperforms even the most polished ad.
(A little less) serious statistics
1
OVEN
2
KNOBS
100+
COMBINATIONS
CLIENT
Gorenje
YEAR
2019
TECHNOLOGIES
Hardware and software solution, product modification