A digital treasure hunt through the smart home of the future.
At the IFA trade fair in Berlin, we designed an interactive QR treasure hunt for Hisense that playfully guided visitors through the exhibition space. By finding and scanning QR codes, participants discovered innovative products from Hisense's smart home—ones that would otherwise easily escape attention in the sea of exhibits. Every participant who uncovered all the 'hidden checkpoints' received a practical prize and a sense of triumph.
Web app development with user registration | Game flow design | Prize system and UX journey coordination | On-site technical support
Our impact
Amid the flood of technology, we led visitors on a focused and efficient exploration. Through gameplay, we increased the visibility of key products and collected contacts from those eager to explore the smart home.
(Slightly less) serious stats
7
QR codes
5
trade show days
12
currywursts per day
CLIENT
Hisense
YEAR
2024
TECHNOLOGIES
QR treasure hunt, lead capture