When an unconventional space becomes the backdrop for a standout fashion moment.

For the youthful brand re:do, we created a bold video activation at LJFW 2023 that, with its unconventional set design, captivated visitors. LJFW took place in the newly opened Center Rog, where the final construction works became part of the aesthetic story. While others searched for a flawless backdrop, we found inspiration in raw architecture and gave the elevator the leading role, transforming it into a set with character. A robotic camera, through choreographed moves, captured influencers, celebrity faces, and fashion insiders, creating an unforgettable visual experience.