Fashion Nomad
For the LJFW finale, we captured the event through a raw yet refined visual filter. The videographer roamed like a nomad among the attendees, focusing on spontaneity, textures, and expressions in the spirit of a lo-fi aesthetic that deliberately countered the polished perfection of traditional fashion production. The result is a series of short, highly aesthetic video vignettes that presented LJFW from a fresh and different perspective.
Concept design for the activation and visual aesthetic | On-site direction of the shoot | Filming and automated editing of footage
Our achievement
With minimal intervention and maximum sensitivity, we created a unique LJFW video that didn’t just document the event, but interpreted it. The activation stood out from traditional fashion coverage and, with its aesthetic, attracted a younger audience on social media, where authenticity counts more than perfection.
(Slightly less) serious stats
132
steps on the catwalk
2
batteries
27
color shades
CLIENT
LJFW"
PRODUCTION YEAR
2024
TECHNOLOGIES
Video nomad, automated editing, footage transfer via QR code