Slovenia’s premier fashion event through the lens of Insta Stories.
For the LJFW 2019 organizer, we built an InstaStory studio with an alternative runway that any attendee of the fashion events could walk. In under a minute, we created a video for each visitor, ready for instant sharing on social media.
An alternative runway with unique LED tubes. Filming and directing runway walks, studio lighting, editing, displaying final videos on-screen, and a terminal for on-the-spot email sending.
Our achievement
Every visitor received a unique clip, set to selected music, ready to share on social media. During the event—and for a few days after—Instagram was flooded with our videos.
(Slightly less) serious stats
3691
STEPS ON THE RUNWAY
1
BROKEN LED TUBE
520
DETECTED IG SHARES
CLIENT
LJFW
YEAR
2019
TECHNOLOGIES
Vidster, ArtFX, sharing via email