Three Hearts Marathon

In a whirl of bubbles

When refreshment meets movement in the form of an unforgettable 360° memory.

For the Radenska brand, we created an eye-catching video activation at the Three Hearts Marathon in Radenci using the Vertigo 360 device, capturing the joy, energy, and spirit of the event. Participants stepped onto a 360° platform, and the camera captured them in spectacular shots at moments of euphoria, dancing, or smiling. In automated post-production, we added bubbles to link the footage to Radenska’s refreshing water. The clips were ready for instant sharing, keeping the brand present in visitors’ hearts and phones even after the event.

Our contribution

We enhanced the Vertigo 360° clips with a 3D bubble animation that “immersed” visitors in refreshing Radenska.

Our achievement

By linking physical activity, joy, and the symbolism of bubbles and hearts, we struck a strong emotional chord that naturally aligned with Radenska’s identity. The activation stood out within the event program and generated highly shareable, emotionally charged content that celebrated Radenska’s presence at the event in a fresh way.

(Slightly less) serious stats

3

hearts

42.195

km

7000+

runners

CLIENT

Radenska

AGENCY

Agencija101

YEAR

2024

TECHNOLOGIES

Vertigo 360°, bespoke set design, AI segmentation and animation