Light on your feet
To showcase the Heydude brand in Slovenia, we designed an experience that blends technology, aesthetics, and interaction. At the heart of it was a display shelf of Heydude shoes, and the star attraction was a robotic arm that recorded short, dynamic clips—mini ads for the selected pairs. Attendees could browse the lineup, pick their favorite model, and create unique, in-the-moment content.
Creative concept and set design | Video concept development and robotic arm motion direction | Programming of shooting paths | On-site execution coordination
Our achievement
With an innovative blend of technology and user experience, we created highly shareable content that not only promoted selected Heydude shoe models, but also captured visitors’ attention. The activation strengthened brand awareness and created a unique moment in which every visitor felt like part of the campaign.
(A little less) serious stats
14
pairs of shoes
1
robotic arm
12
-second instant ad
CLIENT
Intersocks"
AGENCY
Neos
YEAR OF IMPLEMENTATION
2024
TECHNOLOGIES
Robotic arm, automated editing, clip transfer via QR code