SKOJ Podcast2Go

Expert insight, captured in a format the algorithm loves.

For the SKOJ conference, we set up a mobile podcast studio that let attendees become part of the story in their own words. Podcast2Go offers an experience where a participant chooses one of the thoughtfully crafted questions on a specific topic, answers it on camera, and the result is a short podcast-style video excerpt. In automated post-production, we add dynamic graphics, auto-captions, and polish the look to match the aesthetics of popular social media story clips.

Our role

Concept development of the Podcast2Go format | Design of an improvised mini podcast studio | Directing the recording and coaching participants | Automated post-production: graphics, automated transcription, subtitles

Our results

The activation encouraged professionals to create personal and expert content that’s ready to share instantly. It enabled organic promotion of the event, as attendees became ambassadors of SKOJ with their own words, faces, and stories. A proven recipe for relevant and effective B2B content.

(Slightly less) serious stats

short statements

open mic

1001

ideas