Solograf

A fully automated self-portrait studio

Where you’re both the photographer and the model

Solograf is a one-of-a-kind experience where the visitor becomes the photographer, model, and director. In a purpose-built automated studio equipped with professional multi-purpose lighting, backdrops, and a camera, visitors create their own portraits—guided by clear instructions from an AI avatar—without a photographer. You can come to Solograf alone, as a couple, or in a group as part of a self-care moment, for a date, to hang out with friends, or simply to escape the everyday. The studio is designed so that creating portraits isn’t a technical process but an immersive moment that evokes a sense of control, creativity, and intimacy.

Our contribution

Concept ideation for Slovenia’s first automated self-portrait studio | Development of a fully autonomous, automated studio system | Design of the physical experience (space, lighting, instructions, user flow) | Visual identity and communications for the studio

Our achievement

Solograf is not just a studio; it’s a new format of expression that gives users complete creative freedom. The experience encourages sharing authentic, aesthetically refined content on social media while forging a personal connection with visitors. The Ljubljana studio quickly drew the attention of the media and the creative community, laying the groundwork for a new cultural habit—autonomous portraiture.

(A little less) serious stats

0

photographers

1

camera

possibilities

CLIENT

/

YEAR DELIVERED

2025

TECHNOLOGIES

Online booking, AI avatar, full studio automation (access, lights, backdrops), advanced use of computer vision and AI tools, on-the-spot printing