When a Neapolitan pizza spins into a prize-packed experience.
For the Women's European Handball Championship in Vienna, we created a special activation featuring a giant pizza-shaped wheel of fortune, showcasing the new, innovative Gorenje oven, which can bake a delicious Neapolitan pizza in just 3.5 minutes.
Concept design of the activation | Design and development of a digital pizza-shaped wheel | Scenography and full on-site execution | Coordination of local promoters | Development of the registration and prize fulfillment system
Our impact
With a simple mechanism and a strong visual presence, we created an experience that brought together sport, baking, and play. The activation sparked great interest, enabled lead capture via QR registration, and put the Gorenje oven at the center of the action – literally and symbolically.
(Slightly less) serious stats
1
giant pizza
300
degrees in the oven
1000+
prizes awarded
CLIENT
Hisense Gorenje"
YEAR
2024
TECHNOLOGIES
Digital wheel of fortune, registration via QR code, lead capture