VR photo activation for the VW ID.3 reveal
At the exclusive presentation of the new electric VW ID.3 at the Viba Film studio in Ljubljana, we transported invited guests into a virtual reality setting. In an instant, they found themselves beside one of the three latest Volkswagen ID.3 models in a futuristic VR360 garage.
End-to-end concept and on-site execution of the activation. Merging the virtual space with a real-time feed from the presentation. Photo booth with studio equipment, green screen, dye-sublimation photo printer, terminal for sending captures, and a tablet for display.
Our results
Our activation fully blended with the presentation’s visual design and, with footage set in an elegant virtual-reality environment, carried its theme forward. Guests took home a printed photo and a VR360 clip.
(Slightly less) serious stats
360
DEGREE PHOTOS
3
VIRTUAL ID.3
5
EXTENSION CORDS
CLIENT
PORSCHE AUTO
AGENCY
AGENCIJA 101
YEAR DELIVERED
2019
TECHNOLOGIES
VR360, chroma key, email delivery, QR links